How to Use SEO to Grow Your Traffic Quickly and Get Free Visitors
SEO Optimization in 2019 – Facts to Remember
Not just a regular blog post. We here at MarketingHazards.com are not about just pumping out a bunch of junk content.
Your website needs traffic and most people know that optimising your website to get more search traffic from Google is one of the best things to do.
75% of users never scroll past the first page of search results
93% of online experiences begin with a search engine
” blogs are a great tool to drive visitors to your website to be entertained and/or educated. Blogs educate at length on a certain topic in a format that is keyword-focused, engaging, and extremely beneficial to your business. They convey your experience, ability, and authority on the subject. In fact, according to TechClient, 81% of US consumers trust advice and information from a blog, and 61% of US consumers have made a purchase based on a blog post!” source
“Good SEO is paying attention to all the details that most bloggers ignore”
source Ryan Biddulph, BloggingFromParadise.com
“… The SEO’s job today is more than keywords and backlinks. It’s more than metadata optimisation. It’s more than even content. It’s the assurance of a frictionless user experience while delivering the right information at the right time—and in a timely manner.” source — Dainius Runkevicius, Medium.com
1. Search optimization is NOT a guaranteed traffic generator
2. The right keywords to target may not be the ones you think of
3. The key is to get the RIGHT search traffic
Search optimization is NOT a guaranteed traffic generator
Some truth. Working on optimizing your website does not guarantee a source of traffic. Simply increasing your ranking and where Google puts your website, wont mean you are going to get a flood of traffic.
It helps increase the visibility of your website.
You still have to find out how your dream customers search online. What are they typing into Google?
Where do they hang out online? Who do they listen to?
I have to mention that being on top of any search engine never will guarantee more sales and customers.
It should be one segment of your online marketing strategy.
“Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” – Phil Frost, Main Street ROI
“Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.” – Adam Audette, Chief Knowledge Officer, RKG
4 in 5 consumers use search engines to find local information. (Google/Ipsos MediaCT/Purchased)
76 percent of people who search on their smartphones for something nearby visit a business within a day and 28 percent of those searches for something nearby result in a purchase. (Think with Google)
Being on the top of Google for the Keyword “shoes”, you think your website will get awesome traffic and tons of customers for SURE!
1.5 million people a month search for shoes. If you only got 1% of that keyword search, you would get 1500 clicks.
While that sounds great, WHY are they searching for shoes? Do they want to buy or sell shoes? Are they just looking for pictures of shoes? They might just be browsing for ideas. There is no way to tell what they want with a keyword like that. Most of those people wont want what you have to sell.
Broad keywords just aren’t worth your time and effort. They are really hard to rank for and you have no strategy to market to everyone who types in “shoes” in Google.
Tacoma Dentist might capture your immediate geographic ranking, but how many people are searching for that?
At MarketingHazards we DO believe in focusing on your geographic area if you are limited to just serving that one area. But don’t think you ALWAYS need to think local only.
Being to specific really limits the number of people finding your business. Often times, business owners are guilty of assuming the customer knows exactly what they are looking for. Or that customers will use your terminology when typing in search terms on Google.
WHERE PEOPLE GO WRONG
Do your Research! Spend the time researching the right keywords to use in your marketing. The right ones people are looking for today.
“The best place to hide a dead body is the second page of Google search.” – Anonymous
Don’t just make assumptions that you can’t backup with research. Is anyone really searching for your business by name? If you aren’t Apple or Xbox, they probably don’t.
Most people are searching by typing in questions to help solve a problem they want to solve. OR they are looking for a specific product.
Some search question examples:
How much should I spend on a bed?
How do I clean the oven?
What is the way to record a phone call?
How to invest in stocks?
Where to buy a couch?
Understanding what your customers want to learn and find, is the way to target your SEO strategy.
Here comes the tricky part– actually working on your site to build your rankings in the search engines. Don’t worry about meta data or writing tons of keywords into every page and blog post.
You really need to create and write amazing content that ANSWERS the questions people are actually SEARCHING for. So simple but nobody takes the time to do it. Do the work now and the payoff will be long term traffic to your website.
Everyone is crying about algorithms, updates and spiders. You never have to worry about staying ahead of Google employees and Search engine changes. Your great content is what they want to see. They want great information that answers the keyword search that the visitor has.
Your job is to make content that is what people will want to read when and if they find you. You will keep people on your pages longer and Google loves that. Make content that answers the questions the visitor has and make them offers they would jump at.
Stuffing keywords in posts and worrying only about on page SEO will get you left behind. SEO isn’t about tricking the spiders or fooling Google. It is about having great content that your customers will enjoy reading.
SO HOW DO WE DO IT?
Structure for your Blog Posts
You want to have a consistent blog post structure. It is a fast way to build content that does 3 things.
1. Easy to read and understand, The visitor will enjoy reading it.
2. Easier to write no more writers block and it is faster to get done.
3. Makes it easier for search engines to crawl so you rank up faster.
If you’re struggling when it is time to create a blog post, use this writing format.
Summary – Introduce the post with a short sentence “if you read this, you’ll be able to _______” or “today we talk about _________”
Quote – search for a related quote online to add to your post. There are 1000’s of them online in any market. Don’t be afraid to link out to the source for extra SEO gains.
Key Takeaways – List 2 or 3 key points that you will be talking about in the post.
Key point 1 – Now write a few paragraphs explaining each point. Show solutions, give them the answers and show them how to get immediate results.
Key point 2
Key Point 3
Conclusion– Write a short summary of what you covered in your post. Highlight your favorite point in the post and answer an objection it may have raised in the readers mind.
For example ” my favorite part about saving money buying a car is to never just walk into a dealer unarmed with research. An evening researching prices, models and options will save you making a mistake buying the vehicle.” It gives you knowledge so you don’t get taken to the cleaners”
Next steps – Give the reader steps to take if they want to move forward on what they just learned. A popular and effective line is ” if you’re serious about this topic, then you need to …” then give an email address, a lead magnet or something else for them to follow up with.
If you want to build trust with search engines and your customers, post regularly on a schedule. Stick with it and use a posting schedule or calendar. Feel free to use the calendar below.
We find it easier to always write two blog posts a week but only publish one. This gives you extra content for when you can’t post for some reason. You have extra posts already written and ready to go.
Monday- Brainstorm 5 ideas to write. Things they should know or common questions your customers have.
Tuesday- Plan the structure for both blog posts. You can use the framework above.
Wednesday- Write post number 1
Thursday- publish a post
Friday- Write the second post and schedule it for posting in the future.
Finding topics to write about is really easy. There are 3 areas to find ideas every week.
1. Google your industry and look at what other businesses are writing.
2. Search forums and groups for common questions your customers are asking about. Facebook, Quora and Linkedin are really good sources.
3. Brainstorm ideas that sound good to you and you want to write about. Start with broad topics and then dig down for specific ideas and sub-topics for post ideas.
It is helpful to not keep every idea you think of. When brainstorming your 5-10 ideas, what ever you don’t use this week just toss the rest. Do a new brainstorming session next week and you will find lots more.
If it is a great idea, you will think of it again and can use it then.
There you have it! The truth about SEO is to write content that people want to read.
Make sure to update and submit your sitemap whenever you publish fresh content on your blog. (You can automate this – or we can show you how)
The great thing about this is SEO isn’t hard at all. Once you have a structure and plan for writing content quickly every week. And are consistent your content will rank in the search engines faster. But remember you have to stick with it. If you cant write and create content regularly, then you will not get the results from your website that you want.
Not sure where to start? If you’re serious about getting more traffic from your SEO then you need to check out our SEO audit. What if we could give you every item that needs fixing on your website so you can rank on Google faster?
Email us to get yours today..